{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many high-end brand names drive direct exposure with social media sites advertising and marketing, star collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't transformed a lot in decades; it does not have TikTok, and doesn't o